Here's why restaurants need to add dedicated
plant-based items to their menus...
Increasingly, consumers are choosing dining establishments that offer an inclusive menu with dedicated items clearly marked
“plant-based” or “vegan”/ “V”.
Plant-based and vegan eaters are rapidly growing: more than 5% of the world now identifies as vegan (up from 1% at the beginning of 2016)...and growing.
Google Trends shows searches for
"vegan" increased by 90% in 2016. And in 2018, “vegan” for the first time surpassed “vegetarian” in volume of searches on Google.
The purchases of plant-based milks alone have soared 61% between 2012-2016 in the U.S. As these alternative milk purchases rise, cow-milk sales drop.
HuffingtonPost, Forbes and other mainstream publications have said 2018 is the “year of the plant” and that plant-based foods will be the hottest food trend in 2018.
U.S. food giant Tyson is now an investor in Beyond Meat, a plant-based protein company. This is just one of the many companies, like DANONE, investing in and buying up plant-based companies.
Restaurants that offer dedicated vegan (“V”) items and options get exposure through popular apps like HappyCow and other vegan/plant-based dining apps/platforms, and through publications and bloggers.
People choose to not consume animal products for one or more of the following reasons: environment, health and/or animal welfare/ethics.
Restaurants can capture the market share of this growing and thriving consumer group by adding dedicated and clearly marked "vegan" / "V" items to the menu!